Prep Your Skin

As you age, your skin’s protective barrier becomes weaker which leads to moisture loss. Getting older also means a decrease in collagen and sebum production which further contributes to dry skin. It’s important to prep your skin prior to applying makeup so you have a smooth canvas to work with.

Three steps you need to consider before beginning your makeup application:

  1. Exfoliate – You want to exfoliate at least once per week to remove any dead skin cell buildup that might be making your complexion appear dull.
  2. Moisturize – Moisturizing is the most important step for even makeup application. Nothing looks worse than dry skin patches underneath your makeup!
  3. Prime – A good primer will fill in fine lines and ensure your foundation goes on smoothly without causing the dreaded creasing.

Fill Your Brows

Your brows get sparser as you age. So unless absolutely necessary, avoid plucking your brows! Thicker brows always appear more youthful. To fill in gaps, use a fine tipped pencil (a few shades lighter than your own brow color) and softly color in areas as needed – always follow your natural brow shape. If your brows are already thick and don’t require any filling or shaping, opt for a brow gel to tame the hairs in place.

Open Up Your Eyes

Rather than focusing on harsh, dark eyeshadows to define your eyes, try concentrating on your lashes instead. Curl your lashes and use mascara to open up your eye area. To thicken your upper lash line and fake fuller lashes, use a dark pencil to shade in the waterline of your upper eyelid. To brighten up your eyes, use a cream colored pencil and shade in your lower waterline.

Conceal Darkness

Don’t forget to use concealer on the inner corner of your eyes where dark shadows are often cast and make you appear more tired than you already are. Also, when concealing dark under-eye circles, use upside down triangles rather than half-moon shapes to create the illusion that your cheekbones are being lifted.

Choose the Right Foundation

Past the age of 30, it’s probably best to choose a sheer coverage foundation. Medium to full coverage foundation is heavy and tends to settle into fine lines and emphasize wrinkles. When applying foundation, concentrate on the center of your face and blend it out towards the edges of your face. Use opaque concealer only where needed (blemishes, etc.).

Skip the Powder

Mature skin will look dryer when caked with powder. So unless your skin tends to be very oily, avoid powders altogether. If you still want to use powder to counteract some shine, choose a translucent one and apply sparingly to your t-zone.

Fake that Youthful Glow

The telltale sign of old age is dull-looking skin. Youthful skin is luminous, so to fake that glow, strategic use of highlighter is necessary! Apply a cream highlighter across the top of your cheekbones, inner corners of your eyes, the bridge of your nose, and above your Cupid’s bow to obtain that youthful radiant complexion.

Plump Up Your Lips

Your lips start to deflate as you get older. Dark, matte colors can look severe and make your lips appear even thinner. To give the appearance of larger lips, line your lips slightly outside your natural lip line. Next, apply your favorite glossy lipstick. Find a shade that enhances your natural lip color. Berry or rose shades are great choices since they’ll add that pop of playfulness to your look.